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Village Study Programme


The main objective of the VSS is to facilitate students to expose the rural socio-economic development realities, lives and livelihood interventions and opportunities distribution. The 11 weeks of Village Study Segment (VSS) is one of the important components of the two years MBA Programme in Rural Management. The VSS provides the students a firsthand exposure to realities of rural life and society. It also gives them an opportunity to get involved in grassroots’ activities of the host organizations. They expose to the diversity of initiatives of civil society organizations and government in the rural areas. Students develop their ability to fine-tune concepts learned in the classroom and apply them in an organizational setting under the supervision and leadership of experienced managers. In this process the students are expected to add value to their respective Host Organizations.

Three main components of the VSS are as below:

I)Village Study Component; which includes Village Resources Mapping and Assessment, identify and study of a theme relevant and appropriate to the working context of the host organization;
II) National Service Scheme Activity (NSS) and
III) Rural Action Component (RAC).

The students assigned to a Host Organisation will be stationed different villages identified by the Host Organisations in groups of 2-3 persons per village. They will be allocated to host organizations located in different parts of the country, so as to offer a pan-Indian experience of rural life. Students will stay in the selected villages during the entire period of their VSS, chosen in consultation with host organization. They will be required to undertake the following assignments:

1. Village Study Component: A detailed study of various dimensions of village life resulting in preparation of a village report. It includes resources mapping using various tools such as PRA and other development research methods and identification of problems and issues that the village communities tackle with the help of organised interventions and development initiatives. A village diary is provided to students to document what they observed and the everyday life world.

Study of a Theme of Rural Livelihoods and Socio-economic Development:
For theme paper, the students are expected to undertake a study on a specific development intervention, identified by the host organization in the same location. Students are expected to work under the guidance of the host organization and a Faculty Guide from SRM. The field reporting officer will facilitate the key expectation of the organization from the student. These components will be completed in first four weeks.

2. NSS Component – 3 to 5 days: SRM would provide separate guidelines

3. The Rural Action Component (RAC) – Typically, a period of four Weeks is available to students to work on a mutually beneficial component wherein the host organization will administer the proposed action and students work on as per guidance provided. Students involved in an action–oriented or problem solving task which will give them practical exposure to development action at the grassroots. The tasks for the RAC are selected by the host organization in consultation with SRM, and allocated to individual students or the group, depending on the volume and complexity of the tasks involved. The RAC tasks may be specified by the Host Organizations at the beginning of the village study segment, if possible and detailed during the first four weeks of their stay, and should pertain to the same villages where the students stay. At the end of the VSS Project in an organization, students will make a presentation of their work, findings and discuss their draft reports with the host organizations. Later these draft reports are presented by the final students in VSS Seminars at SRM. Based on the suggestions during the seminars and comments of the faculty guides, they will be finalized. These reports would then be submitted to the Host Organization.

Scope of VSS

The host organizations can assign community and project(s) covering key aspects of development management intervention, research and decision supporting mechanisms as listed below. SRM would engage with the host organizations on the VSS Projects by the students and would monitor their progress in consultation with the host organizations.

Indicative areas for Theme Paper

Host Organizations may identify and offer projects that are need based and have utility for their functions and activities, which require professional and managerial inputs and research, so that students get an opportunity to apply and enhance their knowledge and skill sets while undertaking the project. Students would be evaluated on their development actions undertaken, and reports and presentations made on the theme independently by the Host Organization and at SRM. An indicative list of projects that MBA (RM) students may be offered is given below:

• Projects or studies on any of the development functions of the organization which, require dedicated executive resources and focused attention from researchers. These studies aim at providing timely and desired information, analysis and perspective of an unbiased professional team
• Investigating specific aspects of managerial functioning like marketing, finance, rural productions and livelihoods, understanding organization, individual and group behaviour and development practices including implications for gender equality and equity, planning and governance
• Exploring community based micro-institutions and micro-planning under various developmental interventions. Herein, to measure the feasibility for a particular development intervention and analyzing, planning and developing linkages, establishing proactive development models of rural institutions and livelihood
• Quantitative and qualitative analysis of any project interventions using social research methods and gender development indicators, process and its implications for a plan of action.

SL No Field Work Programme VSS DATELINES
1. Receiving project offers and location from the Host Organizations 15 December, Wednesday
2. Allocation of projects and host organizations 20 December, Monday
3. Reporting of Students at the Organizations 6-7 January, Thursday-Friday
4. Draft Report Presentation and submission to the Host Organizations 11 March, Friday
5. Relieving of students from Host Organization 12 March, Saturday
6. Reporting at KSRM, Debriefing with faculty guides and finalization of report 14-15 March, Monday-Tuesday
7. Report presentation in the KSRM Seminar 16-18 March, Wednesday-Friday
8. VSS Exhibition at KSRM 19 March, Saturday
9. Submission of final report and VSS Diary 25 March, Friday

For further Communication, please contact

Prasanta Parida
Assistant Professor
KIIT School of Rural Management
KIIT University, 751024 Bhubaneswar
Tel.: +91-674-2375700/Ext:789, Fax: 91-674-2725378
Mobile No. +91-9439197381

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