Action Research Segment


KIIT School of Rural Management (KSRM), an initiative of KIIT University caters to the needs of the rural enterprises, rural development organizations, voluntary sector and corporate houses with rural business interests. It was established on 20th November 2006 at the hands of Dr. A. Samanta, Founder KIIT and KISS group of institutions and Late Dr. V. Kurien, father of White Revolution in India to offer MBA (Rural Management) and other short term programmes for personnel engaged in rural sectors. Its flagship programme, MBA (RM) was launched in 2007. The institute is striving to add value to the organizations by building need based contemporary academic programmes in rural management.

The eight batches of students totaling to 428 were placed successfully with the support of a growing universe of partner organizations. The ninth batch is in the final year of study. The tenth batch ofMBA (RM) 2016 – 18 is preparing to participate in the Action Research Segment from 20th September – 17th November, 2016.

Download ARS Brochure

MBA (Rural Management)

MBA (RM) Programme is designed to balance academics with experiential learning. The two important components of the programme include Class Room Segments (CRSs) spread over 56 credits and, Field Work Segments (FWSs) of 36 credits across four semesters over two years. The students spend almost 10 weeks in each of the three field segments which are designed to achieve progressive learning. The Action Research Segment (ARS) in the first semester is followed by Case Study Segment (CSS) and Management Traineeship Segment (MTS) in the second and third semester respectively.

Participation in Action Research Segment (ARS): Open Invitation

KSRM invites all partner organizations ranging from NGOs, corporate houses with business portfolio and commitment to rural sector, cooperatives, and social enterprises involved in rural development sector to participate in our 10 week long ARS, scheduled between 20th September to 17th November, 2016. As KSRM continues to expand its horizons in the country even new organizations who have not participated in our field segments are welcome to participate.

Action Research Segment

Action research directly addresses the problem of the division between theory and practice by integrating the development of practice with the construction of research knowledge in a cyclical process.

Further, the Participatory Action Research (PAR) is considered as a subset of action research, which is the “systematic collection and analysis of data for the purpose of taking action and making change” by generating practical knowledge. Ideally, the purpose of all action research is to impart social change, with a specific action (or actions) as the ultimate goal.PAR is not only research that is followed by action; it is action that is researched, changed, and re-researched within the research process by the students and participants.

Action Research Components

The PAR has been utilized in agriculture, industry, education, social work, and health. The KSRM students utilize PAR for Micro-planning and Social Mobilization.

a) Micro Planning (28 Days)

A Micro-plan is a plan of activities for development and management of the resources available in a village for the economic and social development of all the villagers including the poor and deprived sections. The Micro-planning is a comprehensive planning approach where in the community prepares development plans themselves considering the priority needs of the village. The participation of all sections of the community is central to micro-planning.

PAR is more than a scientific method, in that community participation in the research process facilitates a more accurate and authentic analysis of ground reality. The PAR will allow our students to be a committed participant, facilitator, and learner in the research process.

The final output is a document detailing the village level perspective plan prepared by using participatory tools. For village development to be sustainable, it is imperative that the community owns its village development plans and that the community ensures that development is in consonance with its needs. The community groups, in collaboration with our students can determine what the existing issues are, and which one(s) they want to eliminate or change. This in turn creates a greater awareness in individuals’ own resources which help our partner organizations to engage and mobilize communities for self-reliant development.

b) National Service Scheme (3 days)

Students undertake voluntary work in the villages in consultation with the host organization.

c) Social Mobilization Component (30 Days)

The Social Mobilization Component primarily involves communities by the students to achieve a given development objective. The rural sector in the country suffers from serious governance deficit in delivery of development programmes designed for benefit of those who need them most. Social Mobilization is a broad scale movement to engage peoples’ participation and create a supportive environment in achieving specific development goals. It has emerged as an effective way to achieve behavior change by changing the knowledge, attitude and practices (KAP) of the target beneficiaries.

Social Mobilization process encompasses dialogue and partnership with a wide spectrum of societal elements. The process involves mobilizing individual and groups to build communities to create capacities for change. This also involves empowering communities through building progressive organizations which work to promote their interest. The outcomes should be people’s active involvement ranging from identifying a need to implementation in achieving the development objectives. It also calls for a journey among partners and results in the successful transformation of development goals into societal action.

KSRM expects the host organization to engage students in social mobilization exercise wherein they wish to improve KAP of the target beneficiaries to address any important social or economic problems confronting them. In turn the students will engage and motivate all the concerned stakeholders to raise awareness of and demand for a particular development objective through face-to-face dialogue.

Students Preparations for the Task

We would like to assure our partner organizations that our students have been prepared well for the ARS component through a mix of research courses and live field training in using tools and techniques of Action Research.

20th September – 17th November, 2016

SL No Field Work Programme ARS DATELINES
1. Receiving project offers & location from the Host Organizations 5th September, 2016
2. Allocation of projects and host organizations 7th September, 2016
3. Micro – Planning Workshop 14th – 17th September, 2016
4. Reporting of Students at the Organizations 20th September, 2016
5. Draft Report Presentation and submission to the Host Organizations 14th November, 2016
6. Relieving of students from Host Organization 16th November, 2016
7. Reporting at KSRM, debriefing with faculty guides and finalization of reports 17th November, 2015
8. Report presentation in the KSRM Seminar 17th November, 2016


Allocation of MBA(RM) 2016-18 Batch Students

Sl. No. Organizations State Students
1 ACCESS Livelihood consulting Odisha Hariom, Baijayantimala, Panu, Bhaktabandhu
2 NTR trust Andhra Pradesh Srinivas and Swapna
3 Jindal Steel Odisha Manaly, Ajit
4 BIRSA Jharkhand Surendra, Ghasiram
5 ActionAid Kolkata West Bengal Som Shubra and Mansuk
6 Seva Mandir Udaipur, Rajasthan Imran, Bedprakash and Devidatta
7 UNDP Jharkhand Gautam, Hifza, Sadhana, Minati
8 Baitarani Initiative Odisha Bhagaban and Samaya
9 Roorkee Uttarakhand Sonali, Param, Akash, Rakesh
10 Jagori Himachal Pradesh Sanjeeb, Deepak
11 Harsha Trust Odisha Dinesh, Prashant and Jyoti
12 Techno serve Bihar Biradar, Saibal, Dipayan, Prabhat
13 LifeSpring Hospitals Pvt. Ltd. Odisha Ramchandra, Nandkishore

For further Communication, please contact

Prof Madhumita Ray
(ARS Coordinator)
KIIT School of Rural Management(KSRM)
KIIT University, Pin- 751024, Bhubaneswar, Odisha
Tel.: +91-674–6555741, 6555742
Mobile No. +91-9437052961